BRINGING THE ‘BOREALIS’ TO THE BULLRING

‘Borealis’ is an experience recreating the Northern Lights by artist Dan Acher at the Birmingham Bullring. At night audiences witnessed the convergence of art and technology in an outdoor immersive experience, where light and colour transform the sky into a breathtaking spectacle unlike any other.

BUILDING BRAND PARTNERSHIPS

This partnership with an artist underscores the vital role of immersive experiences in shaping brands. By engaging audiences on a visceral level, brands can forge deeper connections and leave lasting impressions.

51.5m

Media Impressions

CAMPAIGN SUCESS

26

National and Local Media Coverage including ITV and the BBC

£962k

Equivalent earned media value