‘THE SNOW MAN’
Peroni Nastro Azzurro encourages everyone to ‘Live Every Moment, All Year Round’ in the brand's first ever global winter campaign.
It was based on the fact that people are twice as likely to cancel plans in winter and hibernate; this campaign reminds us when we embrace it and just get out there, we live every moment. After all, Peroni Nastro Azzurro tastes the same in December, as it does in July.
Filmed by BAFTA-winning director Tom Green, the film follows Nino, who lives on a small street in Torino. It begins with Nino opening his front door only to be greeted by a wall of snow blocking his exit. He gets to work using his shovel, receiving support from his neighbours, eventually digging a pathway through the streets that leads to a nearby bar. When he finally makes it to the bar, the rest of the community makes use of Nino’s path to also grab a beverage at the bar.