THE SELF-LOVE SANCTUARY

On the 14th of February, We created a sacred space dedicated to fostering self-love, self-compassion and self-confidence at the Birmingham Bullring. Hosted by Lou from ‘LuinLuLand’, a self-loving, super confident, vibrator-gyrating guru, who is anything but invisible.

GIVING WOMEN PERMISSION TO SELF-LOVE

‘Lou’, through a series of workshops such as ‘Self-love in Style’, ‘Eat. Pray. Self-love.’ and ‘My Path to Self-love’, as well as a series of talks with guest speakers, helped our female customers feel great about themselves. They were inspired by myth-busting guests, played dress-up with Lou’s eccentric wardrobe, and had shockingly good fun doing it.

So they all left, feeling a massive dose of self-love. And like any great session, leave women wanting for more.

BUILDING BRAND PARTNERSHIPS

It was a chance for people to connect brands and products 
to female self-empowerment. We partnered with 17 brands including Morphe, Boux Avenue, Ann Summers, the Perfume Shop, Hotel Chocolat, Tk Maxx, Kick Game, Kenji, Fruit & Ice, Vietnamese Street Kitchen, Hmv, Foyles, Claire’s, Driftroom and Selfridges & Co.

A collage of women at a lively event with pink and red balloon decorations, wearing colorful and bold outfits. Some women are on stage, others are seated or taking selfies, and one appears to be DJing. The scene is festive and energetic.

CULTURAL COLLABS

Talks with Kelly Gordon (CEO of Octopus), Gail Muller (writer, adventurer, speaker and educator), Michelle Eagleton (Broadcast Journalist 
& Presenter) and makeup by Lara Fullwood (Morphe).

THE RESULTS

6.9M Reach across local media & press coverage.
1.4m Reach across Social & Digital channels.
500+ Pre-bookable seats across 7 workshops.