THE SELF-LOVE SANCTUARY
On the 14th of February, We created a sacred space dedicated to fostering self-love, self-compassion and self-confidence at the Birmingham Bullring. Hosted by Lou from ‘LuinLuLand’, a self-loving, super confident, vibrator-gyrating guru, who is anything but invisible.
GIVING WOMEN PERMISSION TO SELF-LOVE
‘Lou’, through a series of workshops such as ‘Self-love in Style’, ‘Eat. Pray. Self-love.’ and ‘My Path to Self-love’, as well as a series of talks with guest speakers, helped our female customers feel great about themselves. They were inspired by myth-busting guests, played dress-up with Lou’s eccentric wardrobe, and had shockingly good fun doing it.
So they all left, feeling a massive dose of self-love. And like any great session, leave women wanting for more.
BUILDING BRAND PARTNERSHIPS
It was a chance for people to connect brands and products to female self-empowerment. We partnered with 17 brands including Morphe, Boux Avenue, Ann Summers, the Perfume Shop, Hotel Chocolat, Tk Maxx, Kick Game, Kenji, Fruit & Ice, Vietnamese Street Kitchen, Hmv, Foyles, Claire’s, Driftroom and Selfridges & Co.
CULTURAL COLLABS
Talks with Kelly Gordon (CEO of Octopus), Gail Muller (writer, adventurer, speaker and educator), Michelle Eagleton (Broadcast Journalist & Presenter) and makeup by Lara Fullwood (Morphe).