SERVE IN STYLE

During the Global Pandemic in 2021, the Australia Open looked a little different than normal. So we needed to ensure the experience works hard to inspire consumption courtside, as well as at home. We were challenged to demonstrate how true style sets the tone of the match, and that Peroni becomes more than just a logo on the wall.

It has always been about style. Almost as much as it has been about the game.

Tennis whites. Achieving a ‘golden set’. Azzurro-coloured courts. From the polo shirt worn by Rene Lacoste to Arthur Ashe’s signature spectacles. From Bjorn Borg’s headband to Serena Williams’ rule-breaking catsuit.

There is form and etiquette. An upper class energy. And not always following the crowd. It is a world-class sport. A spectacle of style.

In other words, a perfect game, set, match for Peroni Nastro Azzurro. Because in tennis, the serve is that moment. And when those around us react with awe and admiration, we remember that it is always worth it. To “Serve with Style”.

PERONI X AUSTRALIA OPEN

The Peroni partnership as the ‘Official Beer of the Australian Open’ has been running the integrated campaign since 2021, activated with a court-side experience, and in the trade, as well as media.