BORN IN HOXTON. BRANDED FOR THE WORLD.

Hoxton has always been a place for those who refuse to follow the rules. A playground for mavericks, artists, and outsiders. It’s where ideas are tested, pushed, and made unforgettable.

Hoxton Spirits was born in the heart of this restless, unfiltered energy – crafted not just to be tasted, but to be felt. Now, as we take the brand global, we’re evolving that rebellious DNA into something even bolder. A refreshed identity. A sharper voice. A new way to distil difference into every drop. Because true pleasure isn’t just about what’s in the glass – it’s about what it stands for. And Hoxton will always stand for those who dare to do things their own way.

HOXTON SQUARE

The Hoxton visual identity is built from the square — its home, its origin, its DNA. This bold, structured design system creates a distinctive, ownable graphic language that seamlessly connects everything from the bottle to the experience to the comms, ensuring Hoxton’s rebellious spirit is always recognisable.

THE HOXTON ROCK

The Hoxton Ice Cube is branding the unbrandable, a way to make Hoxton Spirits instantly recognisable in any glass, anywhere in the world. Once the liquid leaves the bottle, traditional branding disappears. But with the Hoxton Rock, it doesn’t have to.

A custom, six-sided ice cube embossed with the six letters of HOXTON turns every serve into a branded experience – no need for expensive glassware, no limitations on where it can go. It’s a cost-effective, globally scalable brand asset that makes sure every drink is unmistakably Hoxton, from London to Tokyo to New York.