WHERE CULTURE COLLIDES WITH COMMERCE
Today, Hammerson needed to demonstrate their value at a time when supply is higher than demand. So there is an opportunity to showcase the diverse mix of brands that we represent, today and in the future.
From fusion food to mixing high and low fashion, people love mixing things together to create new combinations that satisfy their needs. And Hammeson have the mix that consumers want. By leveraging and diversifying the mix through a local lens, we can persuade people to embrace the diverse mix of brands on offer.
EMBRACE IT ALL
CONTENT THAT CONNECTS WITH CULTURE
Our goal is to drive greater local relevance, to increase appeal and to prompt a reappraisal, through relevant and relatable content to deepen their relationship with us. The campaign taps into trends and culture.
The campaign has run across the UK, IRE, and France and has been deployed on YouTube, TikTok, Instagram, Google’s Performance Max, as well as in above the line advertising and within centres.
