HELPING THE NATION FIND CALM, ONE CAN AT A TIME.

We partnered with TRIP, the CBD-infused drinks company on a mission to bring calm to modern life, to launch their latest product: Wild Strawberry. This wasn’t just a flavour drop, it was a cultural moment. A powerful new collaboration with Calm, the leading mental wellness app, offering three months of Calm Premium with every can.

Why? Because 7 in 10 young people in the UK report their mental health is getting worse. Together, TRIP and Calm are on a mission to support 20 million people with their mental wellbeing.

WHEREVER YOU GO, FIND YOUR CALM.

Inspired by the book Wherever You Go, There You Are, we built a campaign around the idea that no matter where you’re headed, the destination should be a calm state of mind. We developed the creative platform “Wherever you’re going, find your Calm” and activated it across a UK-wide media campaign spanning Metro travel wraps, Daily Mail Group ads, and Meta digital placements.

A LAUNCH WITH PURPOSE

This campaign was about more than a new product. It was about offering something useful at a time when it’s needed most. As conversations around mental wellbeing grow louder, TRIP and Calm delivered a practical way to pause and reset.

At Unbound, we focus on work that connects. For TRIP, that meant crafting a campaign rooted in relevance, reminding people that wherever they’re going, Calm is just a can away.