HELPING THE NATION FIND CALM, ONE CAN AT A TIME.

We partnered with TRIP, the CBD-infused drinks company on a mission to bring calm to modern life, to launch their latest product: Wild Strawberry. This wasn’t just a flavour drop, it was a cultural moment. A powerful new collaboration with Calm, the leading mental wellness app, offering three months of Calm Premium with every can.

Why? Because 7 in 10 young people in the UK report their mental health is getting worse. Together, TRIP and Calm are on a mission to support 20 million people with their mental wellbeing.

Advertisement for Calm Trip sparkling beverage with pink background, emphasizes finding calm wherever you're going.
A pink can labeled 'TRIP' with 'Mindful Blend' and 'Calm' written on it, on a pink background with large black letters spelling 'CHILL.'

WHEREVER YOU GO, FIND YOUR CALM.

Inspired by the book Wherever You Go, There You Are, we built a campaign around the idea that no matter where you’re headed, the destination should be a calm state of mind. We developed the creative platform “Wherever you’re going, find your Calm” and activated it across a UK-wide media campaign spanning Metro travel wraps, Daily Mail Group ads, and Meta digital placements.

A stack of pink Metro newspapers tied with string, a pink can of Trsip drink, and a pink bottle with the words 'TRIP' on the wall.
Pink poster featuring a can of TRIP calming beverage with the word CHILL.
Pink flyers for METRO, with the message 'WHEREVER YOU'RE GOING' and an image of a strawberry-flavored beverage called 'TRIP' with an illustration of a strawberry, placed in a metal stand near a sign that says 'GOING GOING GONE!'.
Person holding an advertisement for TRIP Calm, a berry-flavored beverage, with images of strawberries and a can of the drink on pink background.
A pink can of Trip Calm beverage beside a fresh strawberry on a pink background with text promoting the drink's ingredients and flavor.
Pink background with a can of Calm Tripp sparkling beverage with a strawberry beside it and text promoting a three-month free membership.
Pink background with a pink can labeled 'TRIP' with a blue 'Calm' logo and a strawberry beside it

A LAUNCH WITH PURPOSE

This campaign was about more than a new product. It was about offering something useful at a time when it’s needed most. As conversations around mental wellbeing grow louder, TRIP and Calm delivered a practical way to pause and reset.

At Unbound, we focus on work that connects. For TRIP, that meant crafting a campaign rooted in relevance, reminding people that wherever they’re going, Calm is just a can away.