HELPING THE NATION FIND CALM, ONE CAN AT A TIME.
We partnered with TRIP, the CBD-infused drinks company on a mission to bring calm to modern life, to launch their latest product: Wild Strawberry. This wasn’t just a flavour drop, it was a cultural moment. A powerful new collaboration with Calm, the leading mental wellness app, offering three months of Calm Premium with every can.
Why? Because 7 in 10 young people in the UK report their mental health is getting worse. Together, TRIP and Calm are on a mission to support 20 million people with their mental wellbeing.