DON’T JUST GIVE, GIVE BRILLIANTLY.

Despite the cost-of-living crises, we know one thing… Christmastime overrides everything. People act and spend with their hearts, not their logic. This has been proven time and time again.

This includes giving gifts, giving time, giving joy, giving back, giving sustainably and giving of themselves. And there is nothing better than getting a genuine reaction from someone you have given a gift to. It is one of the best joys we can receive if we get it just right.

So this Christmas we want to help people to Give Brilliantly.

CONTENT THAT CONNECTS WITH CULTURE

The campaign taps into consumer trends and the cultural conversations to drive greater relevance and to increase appeal with our audiences.

Because we have the gifts that aren’t even trending on TikTok yet. And we have all this years top gift ideas, that Chat GPT can’t tell you about.

We have the perfect gifts, so you can give brilliantly this Christmas.

The Multi-network Campaign runs across the UK and Ireland.

The Campaign kicked off with an impactful, multi-executional, attention-grabbing outdoor located in high traffic, city centre media sites that reminds people of why they should do their Christmas shopping with us. This was followed by an audio campaign that leveraged radio and streaming platforms.

Finally the campaign has also been deployed on YouTube, TikTok, Instagram, Google’s Performance Max, as well as in Connected TV.

The integrated campaign was tailored to London’s Brent Cross, Bristol’s Cabot Circus, Reading’s The Oracle, Southampton’s Westquay, Birmingham’s Bullring and Dublin’s Dundrum Town Centre.

The campaign demonstrates why we are the place to find those brilliant gifts they are looking for. And remind people to spend their time and money in the one place that has everything they need.