GIVE BRILLIANTLY.

Despite the cost-of-living crises, we know one thing… Christmastime overrides everything. People act and spend with their hearts, not their logic. This has been proven time and time again.

This includes giving gifts, giving time, giving joy, giving back and giving of themselves. So this Christmas we want to help people to Give Brilliantly.

And there is nothing better than getting a genuine reaction from someone you have given a gift to. It is one of the best joys we can receive if we get it just right.

And our OOH campaign brings this to life in a simple and impactful way.

A woman in a hijab looking surprised, with her hands on her cheeks, shown on a digital billboard with the text 'Give Brilliantly' and a logo for Westquay Southampton.
A young girl looking surprised inside a pink gift box, with a Christmas tree visible in the background. There is a red tag on the outside of the box that says 'Give Brilliantly' and 'Westquay Southampton'.
A woman with short blonde hair, wearing a green patterned top and a green knit hat, looks down into an open pink gift box with an expression of disappointment or disdain. The photo is taken from inside the box, capturing her face from below. There is a red tag attached to the box with the message, "Give Brilliantly," and the logo "Westquay Southampton." The background shows a ceiling with hanging decorative light fixtures.
Man wearing a winter hat and jacket, looking surprised, seen through a pink gift box with a Westquay Southampton gift tag.
Large vertical digital advertisement for Brent Cross shopping mall featuring a humorous portrait of an older woman with exaggerated makeup and a knitting cap, with a pink banner reading 'Give Brillantly BRENT CROSS'.
A digital advertisement featuring a close-up of a surprised young girl wearing a fur hat and a red jacket. The bottom of the ad displays a red tag with the text 'Give Brilliantly THE ORACLE READING'.

The integrated campaign was tailored to London’s Brent Cross, Bristol’s Cabot Circus, Reading’s The Oracle, Southampton’s Westquay, Birmingham’s Bullring and Dublin’s Dundrum Town Centre.

The campaign demonstrates why we are the place to find those brilliant gifts they are looking for. And remind people to spend their time and money in the one place that has everything they need.