IL PITSTOP
2021 was the perfect time to bring passion back to F1™ with Aston Martin re-joining the Formula One™ circuit. And with Peroni O.O%, the stylish and aspirational O.O% beer, they will invite people to feel free to release their passion, and to ‘Live Every Moment’. And Peroni believe no matter where you go… always get there safely. And in style.
Peroni forms the perfect partnership with Aston Martin F1™ because of their shared philosophy. That’s why these 2 iconic style brands are joining forces. Fuelled by the same values of passion, integrity and flair. The two brands have come together and open their doors onto the most prestigious sport in the world. On a global stage.
ABOUT THE CAMPAIGN
Filmed against the breathtaking backdrop of the Amalfi Coast by director Anthony Hoffman (famed for shooting commercials for Fiat 500, Mercedes, Audi and Tag Heur) leverages the established F1 pit stop. ‘Il Pit Stop’ where we leverage an F1 race car going in for a pit stop. We go back and forth to a leading female protagonist arriving in an Aston Martin and going into a hotel bar. She is also having a ‘pitstop’. She stops to enjoy a Peroni 0.0% and watch the F1 race with friends. We see the passion. We feel the passion.
Once finished their ‘pitstop’, they drive off again.
PERONI X ASTON MARTIN F1
There’s a lot of passion that goes into the making of Peroni Nastro Azzurro O.O% and F1.
We brought the the passion of the team at work behind F1 together with the pitstop and a bottle of Peroni Nastro Azzurro O.O%
