WORLD MOURNS AS ‘FOUR LADS’ THROW OUT THEIR SKINNY JEANS.

Social media was set ablaze by the viral sensation of the ‘Four Lads in Jeans’ striking their wide-legged pose. This iconic image captured the essence of a cultural moment that resonated deeply with Style Hunters.

Our 'Style Hunt' Campaign showcased the latest fashion trends, with our pursuit of the perfect pair of wide-leg trousers even converting die-hard skinny jeans fans. And to our delight, our idea caught the eye of none other than LAD Bible, Esquire, BBC Style, Daily Mail and many more.

Our campaign for Birmingham’s Bullring, featured across social and digital platforms.

Two groups of men standing outdoors in urban settings, posing for a photo. The group on the left has five men dressed in casual and semi-formal attire, some with tattoos. The group on the right has five men also in casual attire, with a large sculpture behind them.

THEN

NOW

Why did the image of the ‘Four Lads’ strike such a chord?

It's all about tapping into culture. By understanding broader cultural trends and embracing them, brands can create content that not only captivates but also makes genuine connections with their audience. In essence, the ‘Four Lads in Jeans’, whose viral influence continues to resonate long after their initial rise to fame. It’s a reminder of the influence and impact of cultural moments.

Four men standing outside in front of a large dog sculpture and a modern glass building. They are dressed in casual clothing, with some wearing hoodies, t-shirts, and jackets.
Two groups of four young men each, standing in front of a shopping center, with the left group near a horse sculpture and the right group in front of store windows, all dressed casually and stylishly.
A collage of multiple screenshots and photos showing four men in jeans in an urban setting, with headlines and captions about their viral photos, memes, and public reactions.