WE’RE ITALIAN.
OF COURSE WE LOVE A LITTLE DRAMA.

Sky Atlantic is about world class television, exploring new worlds, digging deep into characters and being told fantastic stories. Great dramas.

So Peroni Nastro Azzurro partnered with Sky Atlantic to drive salience of the premium quality of the PNA product, through leveraging the premium credentials of the Sky Atlantic brand and content within the idents. After all, it’s only natural that the Italians support the premium dramas one finds on Sky Atlantic.

SKY ATLANTIC X PERONI

Peroni Nastro Azzurro collaborated with Sky to become the inaugural sponsor of Sky Atlantic Video on Demand (VOD) content. The sponsorship campaign ran across the channel’s award-winning drama content and popular programming such as House of the Dragon and Gangs of London S2 for 12 months.

So Peroni partnered with Sky Atlantic to drive salience of the premium beer, through leveraging the premium credentials of the Sky Atlantic brand and content within the idents. After all, it’s only natural that the Italians support the premium dramas one finds on Sky Atlantic.