IL PITSTOP TOUR

Together with Peroni Nastro Azzurro and Architect Andrea Morgante we created an immersive multi-sensory IL PITSTOP experience that invites consumers closer to the heart of the action than ever before, as part of its global partnership with the Aston Martin Formula One™ Team. Reimagining the perfect pitstop, fans and consumers were able to feel the passion inside the garage.

ABOUT THE EXPERIENCE

The mobile IL PITSTOP experience traveled across Europe throughout the past and present race seasons, visiting key European cities including Barcelona, Budapest and Milan during their respective Spanish, Hungarian and Monza Grand Prix, as well as other key cities including Belfast, Manchester, Birmingham, London, Berlin, Amsterdam, Stockholm, Bucharest and Bratislava. It also was activated in key cities globally including Montreal and Singapore.

The multi-sensory experience immerses fans in the sights, sounds and smells of F1, complete with its own viewing gallery, take part in a pitstop challenge, listen to the team radio, enjoy a unique soundscape experience featuring the Aston Martin racer, and a chance to get up close to a replica Aston Martin F1™ Team car, all while they savour every sip of Peroni Nastro Azzurro 0.0%.

PERONI X ASTON MARTIN F1

There’s a lot of passion that goes into the making of Peroni Nastro Azzurro O.O% and F1. We brought the the passion of the team at work behind F1™ together in the IL PITSTOP 
experience.