GIVE BRILLIANTLY.

Despite the cost-of-living crises, we know one thing… Christmastime overrides everything. People act and spend with their hearts, not their logic. This has been proven time and time again.

This includes giving gifts, giving time, giving joy, giving back, giving sustainably and giving of themselves. And there is nothing better than getting a genuine reaction from someone you have given a gift to. It is one of the best joys we can receive if we get it just right.

So this Christmas we want to help people to Give Brilliantly.

CONTENT THAT CONNECTS WITH CULTURE

The campaign taps into consumer trends and the cultural conversations to drive greater relevance and to increase appeal with our audiences.

Because we have the gifts that aren’t even trending on TikTok yet. And we have all this years top gift ideas, that Chat GPT can’t tell you about.

We have the perfect gifts, so you can give brilliantly this Christmas.

The Multi-network Campaign runs across the UK and Ireland.

The Campaign kicked off with an impactful, multi-executional, attention-grabbing outdoor located in high traffic, city centre media sites that reminds people of why they should do their Christmas shopping with us. This was followed by an audio campaign that leveraged radio and streaming platforms.

Finally the campaign has also been deployed on YouTube, TikTok, Instagram, Google’s Performance Max, as well as in Connected TV.

Red advertisement for a gift shop with wrapped presents and large bold white text stating, "We have gifts that chat AI doesn’t know about." Smaller text below reads, "Don’t just give, give brilliantly," with a logo of Cabot Circus Bristol in the bottom right corner.
Illuminated red advertisement poster at night with the message: 'We have that 'thing' for the person who has 'everything.' Don't just give, give brilliantly.' A gift box with a pink ribbon and bow is at the bottom of the poster. The logo of Cabot Circus Bristol is at the bottom right.
A bright red digital billboard displays the text about trending items on TikTok, with gift box graphics and a small logo for Cabot Circus Bristol.
Illuminated advertisement at night reading 'We have gifts that chat AI doesn't know about. Don't just give, give brilliantly,' with a pink gift box graphic, and the name Brent Cross at the bottom.
City square at night with people walking, illuminated digital billboard displaying advertising, and historic building with a clock tower in the background.
Bright neon red billboard with white text that reads, 'WE HAVE LABELS FOR THOSE WHO HATE LABELS.' next to a smaller sign for 'BULLRING & GRAND CENTRAL.' In the background, cars are moving on the street at night, with light streaks from their motion.

The integrated campaign was tailored to London’s Brent Cross, Bristol’s Cabot Circus, Reading’s The Oracle, Southampton’s Westquay, Birmingham’s Bullring and Dublin’s Dundrum Town Centre.

The campaign demonstrates why we are the place to find those brilliant gifts they are looking for. And remind people to spend their time and money in the one place that has everything they need.