MAKE THE MOST OF THE MOMENT

Our campaign demonstrates how Peroni Nastro Azzurro can turn an everyday moment into a more special one.

Directed by Grammy winning, Gregory Ohrel, the film was shot Milano's iconic Centrale station.

Launched in 2023, the multi-channel global campaign went live across across TV, VOD, Cinema, Social, Radio, OOH, On Trade and Off Trade to encourage consumers to ‘Live Every Moment’.

A woman sitting on a vintage suitcase inside a train station, holding a green beer bottle, with travel bags around her. The scene is part of a Peroni beer advertisement with the tagline 'Love Every Moment' and a large image of a Peroni beer bottle in the foreground.
Billboard at a train station displaying an advertisement for Peroni beer, featuring a photo of a man and a woman smiling and talking, with bottles of Peroni beer on the table, and a large bottle of Peroni in the foreground.