WALK WITH US
Peroni Nastro Azzurro launched ‘Walk With Us’ to reflect the heart of Italian culture as doors to UK came out of the first lockdown of the pandemic.
The message focuses on the time-honored Italian tradition of La Passeggiata, to walk, connect and socialise. As an important part of everyday Italian life, Passeggiata was prohibited for months during the Coronavirus lockdown in Italy so today marks an important step for the Italian brand.
ABOUT THE CAMPAIGN
"Walk with us" discusses the small things that we may have taken for granted before Covid-19, from sauntering through the streets to socialising with others, ending with a call for beer fans to "walk together" with Peroni as Britain’s hospitality sector reopened.
The film was accompanied by a press execution featuring a letter from the brand reassuring Brits that "we will walk again". It ran in The Guardian, The Times, The Observer and i. The campaign also includes radio, out-of-home and social media activity.
