This week Dizzee Rascal just dropped his highly anticipated album right in the heart of the Birmingham at the Bullring, and it's more than just music – it's a cultural experience! See for yourself.

The Peroni brand is about ‘living every moment’. And this time, we needed to demonstrate this clearly in winter. In the simplest and visual of ways. There is no more spontaneous act in winter than lying down in the snow and creating a snow angel. It is a joyful act that most people have done at some point in their life. And by using the Peroni bottle to do create the snow angel, we made it clear that this is the beer brand that helps you live every moment. Even in winter.

It all begins with an idea.

It all begins with an idea.